Endless Coffee Cup: Digital Marketing Education

Single Shot: Everything is FAKE!

Episode Summary

We live in a (digital) world of fakes, frauds, and filters. From inflated user counts, to clickbait headlines and filtered influencers, how can we know what is true? Growing up, we said that we "had to see it to believe it." Later it became "trust, but verify." Unfortunately, in this age the mantra is "assume everything is false, until proven otherwise."

Episode Notes

We live in a (digital) world of fakes, frauds, and filters.

From inflated user counts, to clickbait headlines and filtered influencers, how can we know what is true? Growing up, we said that we "had to see it to believe it." Later it became "trust, but verify." Unfortunately, in this age the mantra is "assume everything is false, until proven otherwise."