Matt and Jim discuss the shifting landscapes of technology and how it affects sport marketing. Data has become the new frontier of fan measurement and marketing. They discuss how the fan experience has changed dramatically with the rise of e-sports leagues, immediate video highlights and in-game experiences.
Matt and Jim discuss the shifting landscapes of technology and how it affects sport marketing. Data has become the new frontier of fan measurement and marketing. They discuss how the fan experience has changed dramatically with the rise of e-sports leagues, immediate video highlights and in-game experiences.