Endless Coffee Cup: Digital Marketing Education

7 Digital Marketing Skills: Skill #4 - User Experience

Episode Summary

A website is never done. This is the disconnect between website development and marketing. Your agency or designer may want to sign off and say it is done, but in reality – it should always be tested, improved, and adapted to your audience. Otherwise, you’ll miss out on sales, leads, registrations – whatever your goal. The skill of User Experience (UX) and User Interface (UI) – are not only a critical skill now but will be in great demand in the future as more people in more places rely on digital interfaces to conduct nearly all of their affairs online.

Episode Notes

A website is never done. This is the disconnect between website development and marketing.

Your agency or designer may want to sign off and say it is done, but in reality – it should always be tested, improved, and adapted to your audience. Otherwise, you’ll miss out on sales, leads, registrations – whatever your goal.

The skill of User Experience (UX) and User Interface (UI) – are not only a critical skill now but will be in great demand in the future as more people in more places rely on digital interfaces to conduct nearly all of their affairs online.